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About Us

Welcome to The Periwinkle Shoppe – Your East Texas Destination for Vintage, Modern, and Handmade Treasures

The Periwinkle Shoppe opened its doors on February 22, 2022, at 111 East Broad Street in the heart of downtown historic Mineola, Texas. Nestled in the beautiful Piney Woods of East Texas, our boutique is a labor of love run by Jennifer Crutcher, her mother-in-law Martha Gray, and daughter Mikaela. Together, we’ve created a space filled with curated, one-of-a-kind items you won’t find anywhere else—at least not nearby!

Our tagline, vintage - modern - handmade, reflects the unique blend of treasures we offer. From vintage and antique finds to modern essentials, we pride ourselves on carrying items for everyone—men, women, and children. Explore our collection of greeting cards, gift items, candles, home scents, clothing, and even gourmet chocolate straight from Austria. Each piece is carefully selected to bring joy, beauty, and a touch of uniqueness to your life.

A Local Boutique with a Story

At The Periwinkle Shoppe, we’re more than just a store—we’re a community hub. We’re passionate about supporting local and US-based artists, artisans, and women-run businesses. Many of our products are handmade, and each brand we carry has a story we’re proud to share. If you’re an artist or artisan with a product you think would be a great fit for our shop, we’d love to hear from you!

Discover Hidden Gems in Mineola, Texas

While we offer a limited sampling of our in-store inventory online, there’s nothing quite like visiting us in person. Our shop is always evolving, with new shipments arriving regularly and fresh finds added to our shelves. Whether you’re a local resident or visiting the Piney Woods, we invite you to stop by and experience the charm of The Periwinkle Shoppe.

Why Shop Local in Mineola?

Visit Us Today

Located at 111 East Broad Street in downtown Mineola, Texas, The Periwinkle Shoppe is your go-to destination for vintage, modern, and handmade goods. Can’t make it to the store? Follow us on Instagram - click here and Facebook - click here to see more visuals, stay updated on new arrivals, and get a glimpse of life at the shop.

We’re always on the hunt for the next great item to add to our collection, and we’d love for you to be part of our story. Stop by, say hello, and discover why The Periwinkle Shoppe is Mineola’s favorite boutique.

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